BENEFITS OF SPONSORSHIP

EVENTS OVERVIEW
Who:
 The Field Generals: The African American
 Quarterback Club will host numerous events
 throughout 2005 with celebrities and
 athletes around the country
What:
•High profile Super Bowl Reception and Youth
 Clinic
•Youth Clinics across the country
•Legends on the Green: The Field Generals
 and famed PGA great, Lee Elder will team to
 host legends from the football field and golf
 courses to raise money for a variety of
 charities at the gorgeous Cascata Golf
 Course in Las Vegas, Nevada.
Why:
 In order to raise the necessary funds for the
 scholarships to be given by The Field
 Generals

SPONSOR BENEFITS
Prestige of Events
•Protected Marketing Rights of Sponsors
•Non-Competing Sponsor Packages
•Tie-In to High Profile Image of The Field Generals

Prestige of Sponsorship
•Corporate recognition as "Presenting Sponsor"
•Direct corporate exposure through on site print
 and broadcast media
•Opportunity for involvement in promotional events
 related to the this opportunity
•Opportunity to engage in community involvement-
 related marketing promotions
•Opportunity to network is available at various
 levels
•Where appropriate, use of theme for corporate
 use
•Where appropriate , advertising rights utilizing
 graphics and images

Target Audience
•Audience profile defined
•Audience interest and loyalty defined
•Demographics of target audience defined
•Purchasing power of target audience defined
•Opportunity for data base research

PUBLIC RELATIONS OPPORTUNITIES
The Field Generals events will provide many occasions to develop multiple publicity and promotional opportunities and mentions for the sponsors. During the events during Super Bowl 2004, there were over 11 million impressions with newspapers and radio interviews.

PRE-EVENT PUBLICITY
News Releases and Interviews
•Announcements detailing content and schedule
•Placement of stories with long lead media
•Interviews of corporate, social and civic leaders

PHOTOGRAPHY
•Stage photo opportunities for media with celebrities
 and key figures

PROMOTIONS
There exists a distinct opportunity to promote your company's legacy of civic and community pride. These events will create the opportunity for the public to see and experience first-hand the rich history the company has in social support and corporate activism. Your company's exposure with The Field Generals events will incorporate a promotional program that will include, but not limited to, the following:
•focus on social conscious, charity and fun
•prestigious events
•festive and diverse occasions
•events that lends partnership / teaming opportunities
 for social benefit

MEDIA COVERAGE/EXPOSURE AND TIE IN PROGRAMS
•Radio interviews that will also include The Tom Joyner
 Morning Show (8 million listeners)
•Television and newspaper interviews (11 million
 impressions in 2004)
•Interviews with celebrities and high profiles guest
 expressing their social and civic pride and their thanks
 to the sponsors for making the events being
 successful

WEB SITE
The official web site: www.fieldgenerals.com will dedicate one page to our sponsors and have links to their web sites

GOODWILL COMPONENT
Extensive media exposure and goodwill will be generated through the sponsor's partnership with The Field Generals and Lee Elder as it annually identifies and supports the scholarship program and Lee Elder's charities, which includes The Diabetes Society.